How to choose operations software for your Amazon DSP.

What DSP operations software is for

An Amazon Delivery Service Partner runs a small logistics company every morning: dozens of drivers, a fleet of vans, a shelf of phones and power banks, and a launch window measured in minutes. Amazon's own tools tell you which routes exist. They don't run your internal operation: who works which day, which driver gets which van and phone, what happened during the day, and whether the day was properly closed out.

DSP operations software fills that gap. It is the internal system of record for your people, assets and daily routine, so the plan you make on Sunday is the day you actually run on Tuesday.

The capabilities that matter most

When you compare tools, check each of these against how your station really works:

• Scheduling with your rules built in: shift cycles, a block on a seventh consecutive day, and overtime flagged while you build the week, not on payday.
• A daily timesheet that pairs every route with a driver, van, phone and power bank, and can be published to the team and changed after publishing.
• Fleet and equipment tracking: which vans are active, grounded or in the shop, and who has each device right now.
• A driver app that runs on the phones drivers already carry, showing today's route, equipment and schedule.
• Incident and vehicle-issue reporting with photos, numbered records and a follow-up trail.
• Coaching and write-ups recorded the same way every time, so the record holds up later.
• Morning and end-of-day reports, so every day has a defined start and a named sign-off.
• Multi-station visibility for owners who run more than one location.

Questions to ask in every demo

Vendors in this space make very different claims. These questions separate what a product does today from what is on a roadmap:

• Does it connect to Amazon systems, or is it independent software? (Be wary of vague answers. FLO, for example, is independent and does not connect to Amazon systems.)
• Can drivers use it without installing anything, on their own phones?
• Can we import our existing driver roster and fleet list from a spreadsheet?
• What exactly is flagged as overtime, and how is a seventh consecutive day handled across week boundaries?
• Who can see what? Are write-ups and internal notes limited to the right roles?
• How is pricing calculated: per user, per driver, per van or per station?
• Is there a free trial, and is onboarding support included?

How pricing usually works

Per-driver pricing gets expensive for DSPs because driver headcount is high and turnover is constant. Per-station pricing is easier to budget because it tracks how your business actually grows. FLO is priced per station: $349 a month for your first station with every feature included, $249 a month for each additional station, and a 30-day free trial.

Where FLO fits

FLO was built around the DSP day: the Morning Opening Report, the Daily Timesheet, fleet and equipment inventory, the driver app, incidents, coaching, rewards and the End of Day sign-off, all on the same drivers, routes, vans and devices. It is independent software and is not affiliated with or endorsed by Amazon. It does not use AI, does not connect to telematics, and does not pull Scorecard data; it organizes what your team records so the whole station works from one version of the day.